Radiant Sol, an Australian-based educational platform, offers SOLO online courses designed to empower individuals worldwide with practical and engaging learning experiences. With a global reach in mind, Radiant Sol needed a social media strategy that could captivate diverse audiences and build awareness for their courses across multiple platforms.
The content strategy for Radiant Sol’s SOLO courses focused on creating engaging, informative, and visually compelling content that resonates with learners around the world. I crafted content strategies and ideation plans that highlighted the unique value of SOLO courses, ensuring each post communicated a sense of accessibility and high-quality education. In close collaboration with their team, I provided creative direction and strategic instructions that allowed Radiant Sol’s in-house studio to produce content aligned with the brand’s mission and visual identity.
The social media campaign emphasized the global accessibility of SOLO courses, showcasing diverse learning opportunities and practical course applications. Through a well-defined content calendar and innovative post ideas, Radiant Sol received an excellent response, attracting an international audience to its platform. The campaign not only increased engagement and brand recognition but also bolstered Radiant Sol’s mission of making quality education available to learners worldwide.